Scandinavian interiors are commonly known for clean lines, functionality and a muted colour palette, however a new wave of interior designs featuring bold prints and playful colour pairings are emerging across the pond.
In truth, this isn't something new in Scandinavian design – just look at the fun prints of Marimekko and Svenskt Tenn, Scandinavian heritage brands who've been championing this look for many decades. A more 'lived in' feeling with a nod to eclectic British country cottage style is what this look is all about.
(Image from the Svenskt Tenn store in Stockholm, spring 2020)
Creating a unique and personal home by stepping away from the 'show home' look where everything is perfectly matched and placed. No more white marble teamed with brass and copper set to a backdrop of a monochrome palette. We've entered a new decade where we leave behind fast fashion and interiors instead focusing on conscious living and sustainability. It is about creating a long lasting home with good quality pieces that will last you a lifetime and even be passed down to the next generation one day. Don't worry too much about what goes together and focus on purchasing pieces that you love, makes you happy and that you'll want to keep for a long time.
Taken from our design column with Evening Standard 2020.